Content Marketing: Why Is Content King?

May 30, 2014

By: Lauren Fach You’ve heard it before. “Content is king.” But what does that actually mean and how can you apply this famous quote to your business? Content, stories, tips and information- in a sense, that’s what makes the marketing world go round. In 1996, in the midst of all his Microsoft success, Bill Gates said, […]

10 Tips to Use Street Team Marketing to Supplement Your Social Media Strategy

March 12, 2014

By: Lauren Fach The most important goal when marketing an event is to get the word out to anyone and everyone who may be interested. The marketing department at Black Dog Promotions has had success in using street teams to spread the news about local events. A street team is a group of people who […]

Facebook: More Business Than Social

February 10, 2014

By: Lauren Fach Facebook was once the hot spot for social networking among college students, but in recent years it has experienced some changes to the user base demographic. Many of us know its history. Facebook was created 10 years ago, by Mark Zuckerberg while enrolled at Harvard University, where he developed this unique online platform […]