Content Marketing: Why Is Content King?

May 30, 2014

By: Lauren Fach You’ve heard it before. “Content is king.” But what does that actually mean and how can you apply this famous quote to your business? Content, stories, tips and information- in a sense, that’s what makes the marketing world go round. In 1996, in the midst of all his Microsoft success, Bill Gates said, […]

An Agent and a Publicist. They’re the Same Thing. Right??

November 1, 2013

By:  Lynette Carrington I am often approached by up-and-coming actors and entertainers that are seeking a publicist. Often,  the first questions is, “How soon can you get me some work?” I’m not sure why, but it seems some in the entertainment industry think that a publicist is an agent or an agent is a publicist; […]