Content Marketing: Why Is Content King?

May 30, 2014

By: Lauren Fach You’ve heard it before. “Content is king.” But what does that actually mean and how can you apply this famous quote to your business? Content, stories, tips and information- in a sense, that’s what makes the marketing world go round. In 1996, in the midst of all his Microsoft success, Bill Gates said, […]

What is PR?

May 14, 2014

By: Lauren Fach Many people don’t understand the difference between Advertising and Public Relations (PR). To an outsider looking in, there’s probably not a huge identifiable distinction. That’s because PR happens behind the scenes between the PR practitioner and its media contacts. When a company wants to advertise, the ad is purchased and guaranteed a place […]

The Intersection of PR, Social Media and Marketing for Maximum ROI

April 15, 2014

The Intersection of PR, Social Media and Marketing for Maximum ROI I thought I would share a bit about how we help companies like yours maximize their growth. We believe a coordinated and managed social media promotion, marketing, sales and publicity campaign is critical to take full advantage of all opportunities. The “intersection” is how […]