9 Benefits of Exhibiting At A Consumer Show

July 22, 2014

By: Lauren Fach A consumer show is a large exposition in which different companies in a particular field or industry showcase their product or service to the general public. The vendors are the retailers and are able to sell product at the show and also use the show for lead generation. Many of the companies […]

Content Marketing: Why Is Content King?

May 30, 2014

By: Lauren Fach You’ve heard it before. “Content is king.” But what does that actually mean and how can you apply this famous quote to your business? Content, stories, tips and information- in a sense, that’s what makes the marketing world go round. In 1996, in the midst of all his Microsoft success, Bill Gates said, […]

10 Tips to Use Street Team Marketing to Supplement Your Social Media Strategy

March 12, 2014

By: Lauren Fach The most important goal when marketing an event is to get the word out to anyone and everyone who may be interested. The marketing department at Black Dog Promotions has had success in using street teams to spread the news about local events. A street team is a group of people who […]