What is PR?

May 14, 2014

By: Lauren Fach Many people don’t understand the difference between Advertising and Public Relations (PR). To an outsider looking in, there’s probably not a huge identifiable distinction. That’s because PR happens behind the scenes between the PR practitioner and its media contacts. When a company wants to advertise, the ad is purchased and guaranteed a place […]

Black Dog Promotions Participates in 2014 JA You’re Hired! Challenge

April 4, 2014

For the third year in a row, Scott Kelly, CEO of Black Dog Promotions participated in the Junior Achievement You’re Hired! Challenge, as a mentor; preparing motivated high school students for the next step in their careers. Junior Achievement (JA) serves as a program to empower college-bound students with the confidence and skills to own […]

10 Tips to Use Street Team Marketing to Supplement Your Social Media Strategy

March 12, 2014

By: Lauren Fach The most important goal when marketing an event is to get the word out to anyone and everyone who may be interested. The marketing department at Black Dog Promotions has had success in using street teams to spread the news about local events. A street team is a group of people who […]