Content Marketing: Why Is Content King?

May 30, 2014

By: Lauren Fach You’ve heard it before. “Content is king.” But what does that actually mean and how can you apply this famous quote to your business? Content, stories, tips and information- in a sense, that’s what makes the marketing world go round. In 1996, in the midst of all his Microsoft success, Bill Gates said, […]

What is PR?

May 14, 2014

By: Lauren Fach Many people don’t understand the difference between Advertising and Public Relations (PR). To an outsider looking in, there’s probably not a huge identifiable distinction. That’s because PR happens behind the scenes between the PR practitioner and its media contacts. When a company wants to advertise, the ad is purchased and guaranteed a place […]

Facebook: More Business Than Social

February 10, 2014

By: Lauren Fach Facebook was once the hot spot for social networking among college students, but in recent years it has experienced some changes to the user base demographic. Many of us know its history. Facebook was created 10 years ago, by Mark Zuckerberg while enrolled at Harvard University, where he developed this unique online platform […]