8 SEO Tips To Improve Blog Traffic

August 11, 2014

By: Jennifer Sultzaberger

Search Engine Optimization or (SEO) is a crucial skill to know when referencing a clients’ website, blog or video.

“SEO is the process of affecting the visibility of a website or a web page in a search engine’s organic search results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”

For example, search for blog on gardening and look at the top results. The websites listed on the first page of the search engine, are there because they have great Search Engine Optimization. Any business who wants their website to be easily found, needs good SEO.

SEO Tips for Boosting Blog Traffic

SEO has changed a great deal since its inception in the late 1990s and it’s something that all marketers and web experts need to understand to be successful, Of course,Baldyne Digital Marketing also serves Folsom businesses with SEO and other marketing services.

By following some Basic SEO Tips, you can improve your website ranking and move up in web searches, being found by new and existing customers.

Here is a list of the top 8 ways to make SEO work for you:

1. Choose the proper keywords and optimize your website around these words. I recommend using the Google “keyword planner”. This will ensure the right keywords in your geo-targeted market, target market by category, and how well each keyword is being searched.
· Find less competitive keywords with high search volume
· Choose keyword phrases
· List out relative keywords by relevance

2. Use an SEO tool to make sure your website has a SEO plugin or software to maximize the SEO on each page of your website.
For example: if you have a website built in WordPress you would use: SEO Ultimate or Premium SEO.

Choose Optimal Keywords to Improve SEO Rank

3. Have a “sticky” title for your website. The title must be Relative to the keywords you have already chosen related to your business category and they must be present in your title. Keep the length between 40 to 65 characters. This title is indexed by the algorithms and shows up on the search engines results page, so make it count.

4. Use a relevant meta description for the website. Also use your phone number within 156 characters that describes why clicking through to your website is absolutely necessary. This info is also found in the meta data area of your website and also shows up on the search engines results page.

5. Contact capture strategy or form which will be how you build your customer email marketing database from visitors to your website.

6. A strong call to action. Your video could be the only offer or reason to make visitors do business with you. Give visitors something they want from you for FREE. A report, a tip or best practices. Get visitors engaged.

Google F zone eye map

7. Video is a MUST. Make sure your video is positioned in the “Golden Triangle” or the F-Zone Eye Map, where reader’s eyes are most commonly looking. We read from left to right and top to bottom. On a website, you want 80 percent of your most important content to be found in the upper left hand corner of your website. If you have a video, position it there.

8. Content is “KING”, make sure your homepage has a minimum of 476 words of text and leverage the text to accommodate the optimal keywords in which you want to be indexed for by the search engines. Do it in the first paragraph of text.

Many SEO tricks are as simple as labeling and describing your websites, images and videos with information that may be searched for in a search engine. Make sure the keywords you select accurately portray what people will find when they visit your site. Some aspects of SEO can be very confusing and may require a Search Engine Optimization expert, but if you have basic knowledge and follow our 8 tips, you should see an improvement in your ranking in search engines.

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